research-driven product thinker
research-driven product thinker
With 10+ years of experience in strategic marketing and contemporary art, I bring business thinking, experimentation, and storytelling to product design.
Before moving into UX, I worked with multidisciplinary teams on global brands and developed my own artistic practice. Today I use this combined experience to design products that help people find what they need faster and more easily.
With 10+ years of experience in strategic marketing and contemporary art, I bring business thinking, experimentation, and storytelling to product design.
Before moving into UX, I worked with multidisciplinary teams on global brands and developed my own artistic practice. Today I use this combined experience to design products that help people find what they need faster and more easily.
Currently open to product design roles in the Bay Area →
murmur - Theatre Search Engine for Bay Area
End-to-end product design for a live search platform aggregating local theatre performances. Led user research, persona development, and front-end development - from zero to a deployed product. Figma · Framer · Airtable · GitHub · Vercel
End-to-end product design for a live search platform aggregating local theatre performances. Led user research, persona development, and front-end development - from zero to a deployed product. Figma · Framer · Airtable · GitHub · Vercel
End-to-end product design for a live search platform aggregating local theatre performances. Led user research, persona development, and front-end development - from zero to a deployed product. Figma · Framer · Airtable · GitHub · Vercel
Cantor Arts Center - Membership App
UX design for a mobile app giving Stanford's Cantor Arts Center members a dedicated hub for event discovery and booking. Full double-diamond process: 5 user interviews, two rounds of usability testing, lo-fi to validated hi-fi prototype.
UX design for a mobile app giving Stanford's Cantor Arts Center members a dedicated hub for event discovery and booking. Full double-diamond process: 5 user interviews, two rounds of usability testing, lo-fi to validated hi-fi prototype.
Pro-Beauty - Website Redesign
UX redesign for a Palo Alto wellness center - replacing a fragmented link-tree with a cohesive site. Covered IA, user flows, design system, photo art direction, and a fully integrated responsive booking experience.
UX redesign for a Palo Alto wellness center - replacing a fragmented link-tree with a cohesive site. Covered IA, user flows, design system, photo art direction, and a fully integrated responsive booking experience.
murmur logo development
coming soon
coming soon
Strategy Career & Selected Impact
Strategy Career & Selected Impact
10+ years leading communication strategy at BBDO and Lowe Adventa
Account Director role managing multi-disciplinary creative and strategy teams
20+ integrated campaigns across digital, retail, and media ecosystems
Worked with global brands including Nike, Jeep, Chrysler, Beeline, Efes, and Miller
Led cross-functional collaboration between strategy, design, media, and production teams
Self-published photobook during Tokyo residency (2025)
Built collaborative VR exhibition platform in 8XR used by international artists
Exhibited internationally in more than 10 countries
10+ years leading communication strategy at BBDO and Lowe Adventa
Account Director role managing multi-disciplinary creative and strategy teams
20+ integrated campaigns across digital, retail, and media ecosystems
Worked with global brands including Nike, Jeep, Chrysler, Beeline, Efes, and Miller
Led cross-functional collaboration between strategy, design, media, and production teams
Self-published photobook during Tokyo residency (2025)
Built collaborative VR exhibition platform in 8XR used by international artists
Exhibited internationally in more than 10 countries
UX
UX
Google UX Design Certificate
3 end-to-end product case studies
Designed and deployed a live search platform (murmur)
Full UX process: research to delivery
Multi-platform prototyping
Front-end building experience
Google UX Design Certificate
3 end-to-end product case studies
Designed and deployed a live search platform (murmur)
Full UX process: research to delivery
Multi-platform prototyping
Front-end building experience
Tools
Tools
Design
Design
Figma
Framer
Affinity
Illustrator
Photoshop
InDesign
Figma
Framer
Affinity
Illustrator
Photoshop
InDesign
AI-assisted workflow
AI-assisted workflow
ChatGPT/ Codex
Claude/ Claude Code
Gemini
Midjourney
Firefly
ChatGPT/ Codex
Claude/ Claude Code
Gemini
Midjourney
Firefly
Spatial / 3D
Spatial / 3D
Blender
Cinema4D
8XR
Blender
Cinema4D
8XR
Collaboration
Collaboration
Notion
Rev
Maze
Miro
Notion
Rev
Maze
Miro