Natalia®
Work
Principles
About
Working Principles
As a UX/Product Designer, I believe in prioritizing clarity and empathy throughout the design process. Every project starts by understanding user needs, business goals, and the context driving design decisions.
Iterative exploration and open collaboration are central to my process. I embrace feedback at every stage and seamlessly collaborate with stakeholders to craft simple, intuitive, and delightful digital experiences.
Above all, my principle is to design with intention: every pixel and interaction should serve a purpose, creating both user and business value with every decision made.
Design Process
A full UX generalist approach: from discovery through validated hi-fi prototype.
1
Discover
5 user interviews, affinity mapping
2
Define
Persona, storyboard, problem statement
3
Ideate
Sketches, wireframes, concepts
4
Prototype
Lo-fi → usability test → hi-fi
5
Test
2 rounds of usability studies
Portfolio
Work
Principles
About
Connect
Dribbble
More
Resume
Process
Contact